This week, Vancouver brand giant Lululemon Athletica got media-spanked by VANOC for creating and selling a clothing line that’s named “Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition.” The line features red mittens, hoodies and toques that all look sort-of familiar. Has Lulu crossed a line? Nope. They did their research before even labeling this line to be careful not to step anyones toes at VANOC. The VANOC folk have been so freakin’ anal-retentive about brand control for the upcoming games.
In the brand battle between Lululemon and Vanoc Im placing my money on Lulu. Personally I will be sporting their cheer gear line during the games I think the gold zipper is an added touch that HBC missed out on.
LuLuLemon constantly has creative marketing idea's that is truly putting their brand out there, along with learning about their fabrication in classes make me feel great about the amount of luluyoga wear I own.
On Top of all this Vanoc rebellion during the olympics, Lululemon is teaming up with Y YOGA studios in giving FREE UNLIMITED YOGA to anyone for the entire winter olympics! Thats almost 3 weeks of FREE YOGA!
All you have to do is head to any Lululemon store when the olympics start, and ask for a coupon.
Hope you will all enjoy at least 1 class, it is a great opportunity to try out some classes. They have a variety of classes & times to choose from and great teachers.
More information:
Yyoga's Website
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